Woolworths will not extend SuperGold discounts to new stores

Thursday 22 October 2026 · 2 outlets · 2 reports · updated Fri 23 Oct, 9:16am

In this story Woolworths New Zealand

Woolworths has confirmed it has no plans to expand its 5% SuperGold discount programme to more locations. The supermarket cited high costs and the need to balance investments in lower prices for all customers. Currently, the discount for card holders aged 65 and over applies to approximately one-third of its stores.

How they headlined it

20h

Thu 12:50pmFri 9:16am

1. The PressThu 22 Oct, 12:50pm

   Woolworths says no new stores will offer SuperGold discount (plus a list of those that do) (opens in new tab)

2. StuffFri 23 Oct, 9:16am

   Woolworths says SuperGold discounts won’t be extended to new stores (opens in new tab)