Nicola Willis defends National Party attacks on Chlöe Swarbrick

RNZOtago Daily TimesNZ HeraldMonday 2 November 2026 · 3 outlets · 4 reports · updated 2 new reports

In this story National Party, Green Party, Nicola Willis, Chlöe Swarbrick

Photo: Otago Daily Times (opens in new tab)

National deputy leader Nicola Willis has defended her party's attack ads directed at Green Party co-leader Chlöe Swarbrick. Swarbrick has described the campaign tactics as nasty cyber-bullying. The dispute comes as the election campaign nears its end and new polling is expected.

Key facts

3 facts
  • 37 of 94 National Instagram posts featured the Greens or Chlöe Swarbrick over six daysRNZOtago Daily Times
  • National Party has targeted Swarbrick regarding her potential role as finance ministerRNZOtago Daily TimesNZ Herald
  • Nicola Willis defended the targeting of Swarbrick on social mediaNZ Herald

The full story

1 min read · 3 outlets

Greens co-leader Chlöe Swarbrick has described attacks from the National Party during the election campaign as "nasty" and hysterical cyber-bullying. Swarbrick stated that the attacks have moved from social media to every interview, with the Prime Minister using them in speeches. She expressed interest in debating policy, such as the Greens' wealth tax, rather than being painted as a "bogeyman".RNZOtago Daily TimesNZ Herald

The National Party has repeatedly claimed that Swarbrick would serve as finance minister if the government loses power. An RNZ count found that 37 of the 94 National Party Instagram posts from the previous six days featured the Greens or Swarbrick. National deputy leader Nicola Willis defended the campaign, stating the party makes no apologies for providing information to help voters make informed decisions.RNZOtago Daily TimesNZ Herald

Willis described herself as a "woman in politics who gets my fair share of online flak". She noted that the Greens have significant influence in coalition negotiations regarding proposed tax reforms. Meanwhile, Prime Minister Christopher Luxon stated he was not targeting Swarbrick, but was instead using the Greens' own words in promotions.Otago Daily TimesNZ Herald

The political tension comes as an Ipsos survey suggests voters believe Labour is more trusted on certain issues. Chris Hipkins, the Labour leader, suggested that National's attack ads showed the party was becoming "increasingly desperate".NZ Herald

How it developed

  • Tue 3 Nov, 5:00amNicola Willis defended the attacks on Swarbrick, describing herself as a woman who receives online flak and stating National makes no apologies for its campaign tactics.NZ Herald

Where reports differ

  • While Swarbrick described the attacks as cyber-bullying and 'nasty', Nicola Willis defended the campaign as providing necessary information for voters.RNZNZ Herald

Compiled from reports by RNZ, Otago Daily Times and NZ Herald.

How they headlined it

First reported by RNZ, Mon 2 Nov, 8:54am · 4 reports from 3 outlets over 22 hours
  1. RNZRNZ

    'Effectively being cyber-bullied': Chlöe Swarbrick hits back against attacks (opens in new tab)

  2. Otago Daily TimesOtago Daily Times

    'Effectively being cyber-bullied': Chlöe Swarbrick hits back against Nats’ attacks (opens in new tab)

  3. NZ HeraldNZ Herald

    Nicola Willis accepts Kiwis are ‘over’ election campaign amid defence of Chlöe Swarbrick attacks (opens in new tab)