Labour unveils slogan for 2026 election campaign

Monday 24 August 2026 · 3 outlets · 4 reports · updated Mon 24 Aug, 2:00pm

In this story Labour Party, Chris Hipkins

Labour has announced its 2026 election slogan, "Better starts now". Leader Chris Hipkins revealed the slogan in Christchurch, framing the upcoming election as a choice regarding the country's direction.

How they headlined it

11:20am2pm

1. NZ HeraldMon 24 Aug, 11:20am

   Election 2026: Labour unveils campaign slogan (opens in new tab)

2. 1NewsMon 24 Aug, 11:40am

   Labour reveals its 2026 election campaign slogan (opens in new tab)

3. StuffMon 24 Aug, 11:42am

   ‘Better starts now’: Labour unveils election slogan (opens in new tab)

   • Which election slogan of the past or present was the best? (opens in new tab) Mon 24 Aug, 2:00pm