Ashburton District Council pays influencers to promote Mid Canterbury tourism
Monday 3 February 2025 · 5 outlets · 2 reports · updated In this story Ashburton District Council
The Ashburton District Council's tourism arm, Experience Mid Canterbury, funded a week-long trip for travel content creator Lilia Alexander in early December. The influencer visited 19 different operators, a move costing ratepayers approximately $7,000 that the council claims is generating profit for local businesses.