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Rotorua woman's image used in anti-Māori wards billboard campaign

StuffNZ HeraldRNZ1NewsWednesday 6 August 2025 · 4 outlets · 4 reports · updated

In this story Hobson's Pledge

Photo: NZ Herald (opens in new tab)

Ellen Tamati discovered her image was used without permission on billboards by lobby group Hobson’s Pledge. The campaign opposes Māori wards, a cause Ms Tamati strongly disagrees with. Hobson’s Pledge has stated it will remove the image.

How they headlined it

First reported by Stuff, Wed 6 Aug 2025, 12:07pm · 4 reports from 4 outlets over 4 hours
  1. StuffStuff

    Woman ‘mortified’ after her image used in anti-Māori wards billboard without consent (opens in new tab)

  2. NZ HeraldNZ Herald

    Rotorua kuia’s image used in Hobson’s Pledge billboard without consent, family outraged (opens in new tab)

  3. RNZRNZ

    Rotorua kuia caught up in Hobson's Pledge's anti-Māori ward campaign (opens in new tab)

  4. 1News1News

    Kuia devastated over use of her image on anti-Māori ward billboards (opens in new tab)