National Party ran 92 political ads seen exclusively by men

Thursday 13 August 2026 · 2 outlets · 2 reports · updated Thu 13 Aug, 4:34pm

In this story National Party, ACT Party, Green Party, Facebook

An analysis of Facebook and Instagram advertising shows the National Party ran 92 ads this year that were seen only by men. Out of more than 500 ads from the party, only one was seen solely by women.

How they headlined it

3:32pm4:34pm

1. NZ HeraldThu 13 Aug, 3:32pm

   The National Party’s 92 political ads that are seen by only men (opens in new tab)

2. 1News via RNZThu 13 Aug, 4:34pm

   The National Party's 92 political ads seen by only men (opens in new tab)