Trademark application for Paddy Gower brand stalled over potential offence

Wednesday 19 March 2025 · 2 outlets · 2 reports · updated Wed 19 Mar 2025, 5:32am

Journalist Paddy Gower's attempt to register the brand "This is the F***ing News" stalled at the Intellectual Property Office of New Zealand. The application faced issues because the name could likely offend a significant portion of the community.

How they headlined it

5am5:32am

1. NewsroomWed 19 Mar 2025, 5:00am

   The $%&#*** rules of cussing in trademarks (opens in new tab)

2. RNZWed 19 Mar 2025, 5:32am

   What's in a name - trademarks in 2025 (opens in new tab)