Dunedin launches campaign to attract professionals from larger cities
Wednesday 29 January 2025 · 2 outlets · 2 reports · updated 
Enterprise Dunedin has introduced the 'Dunedin Works Better' campaign to encourage professionals in Auckland, Wellington and Queenstown to relocate. The $10,000 initiative uses a tongue-in-cheek approach to promote a better work-life balance and lower living costs. The campaign includes a billboard located in Wellington.