Google reveals top search trends for New Zealand in 2025

Thursday 4 December 2025 · 3 outlets · 4 reports · updated Thu 4 Dec 2025, 2:38pm

In this story All Blacks, Google, Charlie Kirk, Ozzy Osbourne

Google has released its most common search topics for New Zealanders this year. The assassination of political commentator Charlie Kirk was the top-trending search, while heavyweight boxer Joseph Parker was the most searched New Zealander. Other popular searches included celebrities such as Lorde and Liam Lawson.

How they headlined it

5h3h

6:01am11:27am2:38pm

1. 1NewsThu 4 Dec 2025, 6:01am

   What Kiwis Googled in 2025, the top searches revealed (opens in new tab)

   • What Kiwis searched for on Google in 2025 (opens in new tab) Thu 4 Dec 2025, 6:01am
2. RNZThu 4 Dec 2025, 11:27am

   Google’s top New Zealand searches of 2025 revealed (opens in new tab)

3. NZ HeraldThu 4 Dec 2025, 2:38pm

   NZ’s top Google searches: Joseph Parker tops list of most-searched Kiwis in 2025 (opens in new tab)