New Zealand advertisement wins award at Cannes Lions

NewsroomRNZTuesday 24 June 2025 · 2 outlets · 2 reports · updated
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A New Zealand advertising campaign featuring Sir Graham Henry has won at the Cannes Lions awards. The campaign, created by Motion Sickness, addressed the taboo subject of herpes. The entry was selected from a pool of more than 26,000 submissions.

How they headlined it

First reported by Newsroom, Tue 24 Jun 2025, 5:00am · 2 reports from 2 outlets over 85 minutes
  1. NewsroomNewsroom

    At the Cannes Lions, a cheeky NZ advert comes out on top (opens in new tab)

  2. RNZRNZ

    Sir Graham Henry, herpes, and an award-winning ad campaign (opens in new tab)