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Kmart NZ warned over unsubstantiated sustainable cotton claims

1NewsOtago Daily TimesThursday 14 August 2025 · 2 outlets · 2 reports · updated

In this story Commerce Commission, Kmart

Photo: 1News (opens in new tab)

The Commerce Commission has issued a warning to Kmart NZ for allegedly making misleading claims in its advertising. The retailer's campaign claimed its cotton was 100% sustainably sourced between August 2023 and October 2024.

How they headlined it

First reported by 1News, Thu 14 Aug 2025, 9:47am · 2 reports from 2 outlets over 5 hours
  1. 1News1News

    Kmart NZ warned by Commerce Commission over 'greenwashing' cotton claims (opens in new tab)

  2. Otago Daily TimesOtago Daily Times

    Commerce Commission warning for Kmart over greenwashing (opens in new tab)