The Warehouse apologises for TV advertisement containing gender stereotypes

NZ HeraldStuffWednesday 2 July 2025 · 2 outlets · 2 reports · updated

In this story The Warehouse, Advertising Standards Authority

Photo: NZ Herald (opens in new tab)

The Warehouse Group has apologised for an unacceptable television advertisement that was ordered to be removed by the Advertising Standards Authority. The ad featured a pink background with text suggesting a child could not perform long division, which critics argued perpetuated the stereotype that girls are not good at mathematics.

How they headlined it

First reported by NZ Herald, Wed 2 Jul 2025, 2:00pm · 2 reports from 2 outlets over 3 hours
  1. NZ HeraldNZ Herald

    The Warehouse should apologise for gender stereotyping in its advert - Cecilia Robinson (opens in new tab)

  2. StuffStuff

    ‘We’re sorry’: The Warehouse apologises for ‘unacceptable’ TV ad (opens in new tab)