PNG Chiefs to keep name despite New Zealand Rugby court action

The Papua New Guinea Chiefs intend to proceed with their brand launch on 21 October despite legal action from New Zealand Rugby. The PNG franchise, which is scheduled to join the NRL in 2028, plans to unveil its identity and jersey this month.

New Zealand Rugby has filed a High Court injunction application to prevent the use of the names 'PNG Chiefs', 'Chiefs', or any similar names within New Zealand. The Super Rugby franchise argues that protecting the identity they have built over 30 years is essential.

The Australian Rugby League Commission's executive chairman, Peter V'Landys, has described the legal move as 'hypocrisy' and stated the NRL will 'vigourously' defend the action. The PNG team is supported by a $600 million Australian government funding package.

Legal expert Kate Duckworth noted that while the trademark case appears strong, a judge must determine if the public is likely to be deceived or confused. The Chiefs Super Rugby club has stated they remain open to working with the NRL to find a solution.

Where reports differ

• One report mentions the PNG Prime Minister's comments on the cultural role of chiefs, while the other focuses on the legal and commercial aspects of the dispute

Compiled from reports by RNZ and The Post.