Taxpayers' Union launches fudge campaign targeting Nicola Willis
Thursday 11 December 2025 · 3 outlets · 2 reports · updated In this story Christopher Luxon, Nicola Willis, Public Service Association, Taxpayers' Union, Grant Robertson, Ruth Richardson
The Taxpayers' Union has released branded 'Nicola Fudge Co.' products to criticise Finance Minister Nicola Willis. The campaign uses the slogan 'A treat today - A tax tomorrow' to claim the government is sugar-coating fiscal truths. The PSA has described the initiative as a stunt.
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