RNZ plans changes to address declining radio audience
In this story Paul Thompson
RNZ chief executive Paul Thompson has announced a new approach following a decline in RNZ National's live listenership. An independent review recommended targeting Auckland listeners and those over 50 to reverse the trend. The report also suggested addressing issues regarding presenter readiness and the broadcaster's focus on Wellington.
How they headlined it
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RNZMediawatch: RNZ rejigging radio to arrest audience decline (opens in new tab)
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Stuff via RNZRNZ rejigging radio to arrest audience decline (opens in new tab)
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The PostReport into RNZ audience drop-off highlights culture issues, makes ‘blunt’ calls (opens in new tab)
Also on Waikato Times (opens in new tab), The Press (opens in new tab)