Clarus removes advertisement following greenwashing complaints

Monday 17 March 2025 · 3 outlets · 2 reports · updated Mon 17 Mar 2025, 4:25pm

In this story NZ Herald, Advertising Standards Authority

Gas company Clarus has withdrawn an advert claiming renewable gas was flowing through its pipelines. The advertisement, which appeared on Stuff and The New Zealand Herald, faced accusations of greenwashing after critics claimed it misled people into thinking they were purchasing renewable gas when most was fossil fuel.

How they headlined it

6h

10:23am4:25pm

1. Stuff via RNZMon 17 Mar 2025, 10:23am

   'Classic greenwashing': Gas company removes ad after complaints (opens in new tab)

   Also on RNZ (opens in new tab)

2. Otago Daily TimesMon 17 Mar 2025, 4:25pm

   'Classic greenwashing': Gas company removes advert after complaints (opens in new tab)