Wayne Brown's name recognition aids Auckland mayoral re-election bid

Thursday 11 September 2025 · 2 outlets · 2 reports · updated Thu 11 Sep 2025, 2:46pm

In this story Labour Party, Wayne Brown, Kerrin Leoni

Incumbent Mayor Wayne Brown faces an uphill battle due to high name recognition, according to a political marketing expert. Meanwhile, City Vision campaign manager Jeremy Greenbrook-Held has endorsed Brown over Labour-aligned challenger Kerrin Leoni.

How they headlined it

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1. The PostThu 11 Sep 2025, 2:19pm

   The political clout of a name in Auckland’s local body elections (opens in new tab)

   Also on RNZ (opens in new tab)

2. RNZThu 11 Sep 2025, 2:46pm

   Former Labour candidate supports Wayne Brown's re-election as Auckland mayor (opens in new tab)