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Wattie's reduces Hawke's Bay crop intake due to cheap imports

Otago Daily Times1NewsNZ HeraldRNZWednesday 15 October 2025 · 4 outlets · 3 reports · updated

In this story Wattie's

Photo: NZ Herald (opens in new tab)

Wattie's New Zealand is decreasing the amount of beetroot, corn and tomatoes it sources from Hawke's Bay. The company cited an ongoing struggle against cheaper imports as the reason for the reduction. This follows a previous announcement regarding reduced production of canned peaches.

How they headlined it

First reported by Otago Daily Times, Wed 15 Oct 2025, 3:30pm · 3 reports from 3 outlets over 4 hours
  1. Otago Daily TimesOtago Daily Times

    Wattie's reduces take of key Hawke's Bay crops (opens in new tab)

  2. 1News1News via RNZ

    Why Wattie's is turning away NZ tomatoes, corn and beetroot (opens in new tab)

  3. NZ HeraldNZ Herald

    Wattie’s NZ taking fewer tomatoes, corn, beetroot until demand increases (opens in new tab)

    Also on RNZ (opens in new tab)