Taika Waititi directs Breast Cancer Foundation NZ shower campaign
Monday 5 October 2026 · 2 outlets · 3 reports · updated In this story Taika Waititi
Academy Award-winning director Taika Waititi has directed a tongue-in-cheek advertisement for the Breast Cancer Foundation NZ. Featuring actor Xavier Garneau-Roughan, the film uses humour to encourage women to incorporate regular breast checks into their shower routines.
Key facts
4 facts
- The advertisement is titled "Save Your Life – Rinse & Repeat".
- Taika Waititi directed the campaign.
- Xavier Garneau-Roughan is the actor featured in the ad.
- The campaign was created for the Breast Cancer Foundation NZ.
The full story
1 min read · 2 outlets
Filmmaker Taika Waititi has directed a new advertisement for the Breast Cancer Foundation NZ. The campaign, titled "Save Your Life – Rinse & Repeat", uses humour to encourage women to perform regular breast checks.
The advertisement features actor Xavier Garneau-Roughan in a steamy shower setting. He mimics the actions of a breast check while lathering his pectorals.
Waititi agreed to direct the project because the disease has affected his mother and mother-in-law. He stated, "We set out to create something entertaining that also carries an important message – check your breasts".
Vanessa Sorenson, the foundation's chief executive, noted that the goal is to find new ways to make the message stick.
Compiled from reports by NZ Herald and Stuff.