Warriors to open new retail store at Sylvia Park
Friday 2 October 2026 · 2 outlets · 2 reports · updated In this story Warriors, Dolphins
The New Zealand Warriors will open an official merchandise store, named 'The Wah-House', at Auckland's Sylvia Park on 5 November. The new outlet replaces the club's shop at Go Media Stadium. The store will initially operate under a six-month lease to meet increased demand for team products.
Key facts
5 facts
- New Warriors store opening: 5 November at Sylvia Park
- Initial lease term: six months
- 2026 NRL season finish: second place with 18 wins
- Total 2026 NZ home attendance: 356,235 fans
- Eden Park crowd: 48,511
The full story
1 min read · 2 outlets
The New Zealand Warriors will open an official team store named 'The Wah-House' at Auckland's Sylvia Park on 5 November. The new retail location will operate under an initial six-month lease. This move will result in the closure of the club's current merchandise outlet at Go Media Stadium.
Chief executive Cameron George stated the decision follows exponential growth in merchandise demand over the last four seasons. "This is all part of our strategy to continue unlocking the power of our brand and expand our opportunity to reach more fans outside the traditional gameday environment," George said.
The expansion follows a season where the Warriors finished second in the NRL with a club record 18 regular season wins. The club saw a total of 356,235 fans attend 13 home games in New Zealand this year. One match at Eden Park drew a crowd of 48,511, which report claims eclipsed the 1988 Rugby League World Cup final record of 47,363.
The club has also expanded its commercial presence through the Full Time Sports Bar and Eatery in Kingsland and a three-year partnership with Dreamworld. Under this deal, the Gold Coast theme park is renamed 'Wahsworld' when the Warriors play the Titans.
Where reports differ
- One report notes the Eden Park crowd was for the club's first match at the venue in 12 years, while another specifies it was a preliminary final lost to the Knights.
- The reports differ on the specific record broken by the Eden Park crowd, citing either a general record or the 1988 Rugby League World Cup final.
Compiled from reports by NZ Herald and RNZ.