Luxon apology over small business remarks

4 stories · since August 2026 Quiet since 4 Aug

Photo: NZ Herald (opens in new tab) · Christopher Luxon apologises for remarks about small businesses

The story so far

His office later defended the remarks, saying they had been mischaracterised, after he was accused of being out of touch.1 Aug On 2 August, Luxon apologised, admitting he got it wrong after being accused of being patronising, and said he was disappointed by how his comments were reported.3 Aug He described small firms as having a "parent-child mentality".4 Aug Senior National Party ministers defended him, while Rotorua business leaders accepted his apology.4 Aug

Latest

Luxon has apologised to Rotorua business owners following continued backlash, and reports say he had also suggested artificial intelligence as a solution for economic challenges during the meeting.4 Aug

Key moments

  1. Luxon tells Rotorua business owners to "be adult" at chamber event.
  2. Prime Minister's office says his comments were mischaracterised.
  3. Luxon apologises, admitting he got it wrong on small business remarks.
  4. Senior ministers defend Luxon; Rotorua business leaders accept his apology.
  5. Luxon suggests artificial intelligence as solution, drawing out-of-touch criticism.

Written from the stories below; each sentence links to its sources.

Key people and organisations

All stories

August 2026

Coverage

  • NZ HeraldNZ Herald5
  • StuffStuff4
  • 1News1News2