Government launches tourism campaign to attract Australian holidaymakers

Sunday 16 February 2025 · 5 outlets · 4 reports · updated Sun 16 Feb 2025, 1:13pm

In this story Christopher Luxon, Louise Upston

Prime Minister Christopher Luxon and Tourism Minister Louise Upston have unveiled a new marketing campaign in Auckland aimed at increasing visits from Australians. The initiative uses the slogan "Everyone must go!" to boost the tourism sector, which the Prime Minister noted has not fully recovered since the pandemic.

How they headlined it

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1. NZ HeraldSun 16 Feb 2025, 11:15am

   Government announces new tourism push to entice Aussie holidaymakers to New Zealand (opens in new tab)

2. Otago Daily TimesSun 16 Feb 2025, 11:57am

   Govt targets Aussies in new tourism campaign (opens in new tab)

3. 1News via RNZSun 16 Feb 2025, 12:17pm

   'Everyone must go': Aussies targeted in new Govt tourism campaign (opens in new tab)

4. The Press via StuffSun 16 Feb 2025, 1:13pm

   NZ tells Australia: 'Everyone must go' (opens in new tab)

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