New Zealand tourism slogan attracts international media attention
Wednesday 19 February 2025 · 2 outlets · 2 reports · updated In this story Christopher Luxon, Labour Party, Green Party, Air New Zealand, Louise Upston
The new 'Everyone must go' tourism campaign, launched by Prime Minister Christopher Luxon and Tourism Minister Louise Upston, aims to attract Australian visitors. Some international media have criticised the slogan as tone deaf, suggesting it could be interpreted as a directive for New Zealanders to emigrate.
