National Party launches 2026 election campaign in Auckland
In this story Christopher Luxon, Labour Party, National Party, Chris Hipkins, Simeon Brown, John Key

The National Party officially launched its election campaign at an event in Auckland today. Prime Minister Christopher Luxon used the launch to present a 10-point pledge card and promote a "no new taxes" message. Former Prime Minister Sir John Key also spoke to supporters at the International Convention Centre.
Key facts
4 facts
The full story
1 min read · 5 outlets
The National Party officially launched its 2026 election campaign at the International Convention Centre in Auckland, focusing on a 'no new taxes' message. Leader Christopher Luxon unveiled a 10-point pledge card to supporters, which includes promises such as compulsory KiwiSaver with a $1500 Baby Boost and extending paid parental leave to 30 weeks.![]()
![]()
![]()
![]()
Former Prime Minister Sir John Key addressed the crowd, stating that Luxon 'has not blinked' through three difficult years. Key warned supporters against strategic voting, suggesting that giving a party vote to a minor party could result in talented ministers being replaced.![]()
![]()
The event featured several attacks on the Labour Party, with campaign chairperson Simeon Brown claiming Chris Hipkins 'breaks things'. Finance Minister Nicola Willis also criticised the previous government, stating the country does not need 'nine new taxes'.![]()
![]()
![]()
While Luxon told media that approximately 1000 people attended the launch, other reports estimated the crowd at around 750 people, noting that many seats in the back remained empty. The event reportedly ran about half an hour behind schedule.![]()
![]()
How it developed
- Sun 27 Sep, 6:48pmThe report noted the event ran 30 minutes late and observed that many seats were roped off and remained empty.

Where reports differ
Compiled from reports by NZ Herald, 1News, The Post, Stuff and RNZ.
How they headlined it
-
Otago Daily TimesNational, Labour launch election campaigns (opens in new tab)
-
1NewsPolitics live: National and Labour launch election campaigns (opens in new tab)
-
NZ Herald -
The Post -
StuffChristopher Luxon kicks off National's election campaign (opens in new tab)
- Chris Hipkins launches Labour's election campaign (opens in new tab)
- Hipkins fires up at campaign launch with attack on Luxon, National (opens in new tab)
- National and Labour launch their campaigns (opens in new tab)
- The countdown is on as National, Labour kick off election campaigns (opens in new tab)
-
RNZAs it happened: Election campaign, 27 September (opens in new tab)
-
NewsroomNational’s taxing campaign to hold the throne (opens in new tab)