Woolworths to move Auckland customer care roles to Sydney
Tuesday 29 September 2026 · 4 outlets · 4 reports · updated In this story Woolworths New Zealand
Woolworths has confirmed it will disestablish approximately 130 customer care roles in Auckland. Following a consultation process, the company will integrate these positions into its Sydney-based operations. The supermarket stated the restructuring aims to support investment in lower grocery prices.
Key facts
3 facts
- Woolworths to move approximately 130 Auckland customer care roles to Sydney
- Woolworths NZ reported $163 million in earnings before interest and tax for the year to June 2026
- The Workers First union expects the change to save Woolworths $4.1 million by FY29
The full story
1 min read · 4 outlets
Woolworths has confirmed it will disestablish approximately 130 customer care roles in Auckland. The supermarket group will integrate these functions into its existing customer support network in Sydney.
The decision follows a formal consultation process with staff and union representatives. Mark Wolfenden, Woolworths' director of digital and eCommerce, said: "This has been a difficult decision, and we recognise the significant impact it has on our customer care team members who have served our Kiwi customers with dedication for many years".
The Workers First union claims the move will result in Woolworths being $4.1 million better off by the 2029 financial year.
How it developed
- Tue 29 Sep, 12:47pmAn affected worker alleged that staff spent the year training AI tools that will now be used to train Australian representatives.
Where reports differ
- While report 1 states the $163 million earnings were from the 2025 financial year, reports 2 and 4 state these earnings were for the year ended June 2026
Compiled from reports by The Post, 1News, Stuff and NZ Herald.